BMW's sport sedan flagship has split into two distinct eras: the beloved and the bloated. The E39 remains the gold standard, timeless design, balanced performance, and a driving character that still feels modern decades later. The G30 (2017-2023) carried that legacy forward with handsome proportions, a brilliant B58 engine in the 540i, and the kind of daily-driver refinement that makes long commutes feel effortless. Then the 2024 G60 arrived, swollen to 7 Series dimensions with cost-cut interior plastics and awkward styling that owners say looks front-wheel-drive. Experts praise its tech and smoothness; enthusiasts mourn the loss of athletic soul. The smart play? A used G30 540i combines steep depreciation with genuine excellence, just budget for BMW maintenance costs that don't depreciate with the sticker price. Skip the current generation unless you prioritize tech over driving character and can stomach the design.
This is what happens when a luxury upstart stops apologizing and just builds a genuinely excellent sedan. The current G80 nails the fundamentals, a cabin that feels $20k richer than the sticker, a ride that dissolves highway miles, and styling confident enough that strangers assume you paid BMW money. The infotainment will test your patience with menus buried three layers deep and touch controls that occasionally ignore your finger, but that's the tax for entry. Depreciation is brutal if you're the first owner, glorious if you're the second: $82k lease returns selling for $33k with under 30k miles. Buy it if you want S-Class comfort without the S-Class payment. Skip it if the nearest Genesis dealer is two states away.