The truck that built Ford's empire now costs what a luxury sedan did five years ago, and that's the whole story in one sentence. Well-equipped F-150s run $60k, $80k, double the inflation-adjusted price of a decade ago, while dealer markups on desirable trims push buyers toward used lots. The product itself hasn't failed, the 5.0L V8 still runs to 300k miles, the PowerBoost hybrid doubles as a mobile generator, and the aluminum body laughs at rust, but Ford chased luxury margins and left its core buyers behind. If you find a fair deal or buy used, you're getting the most capable half-ton on the market. If you're stretching to afford a new XLT at $55k, ask yourself if a three-year-old Silverado at $38k makes more sense. The F-150 is still the truck to beat; it's just not the truck most people can afford to buy.
Hyundai's compact unibody pickup splits the difference between crossover and truck, car-like to drive, lifestyle-focused in execution. The four-foot bed is the defining tradeoff: enough for bikes, kayaks, and weekend gear, genuinely limiting for traditional truck work. It rides comfortably, offers SUV amenities, and works for buyers who want occasional hauling without full-size truck compromises. Anyone needing serious bed capacity should look elsewhere. Hyundai discontinued it after 2026, which may complicate long-term parts availability and resale value.