The truck that built Ford's empire now costs what a luxury sedan did five years ago, and that's the whole story in one sentence. Well-equipped F-150s run $60k, $80k, double the inflation-adjusted price of a decade ago, while dealer markups on desirable trims push buyers toward used lots. The product itself hasn't failed, the 5.0L V8 still runs to 300k miles, the PowerBoost hybrid doubles as a mobile generator, and the aluminum body laughs at rust, but Ford chased luxury margins and left its core buyers behind. If you find a fair deal or buy used, you're getting the most capable half-ton on the market. If you're stretching to afford a new XLT at $55k, ask yourself if a three-year-old Silverado at $38k makes more sense. The F-150 is still the truck to beat; it's just not the truck most people can afford to buy.
Nissan's full-size underdog runs a bulletproof 5.6L V8 that'll hit 200k miles while costing $10-15k less than an F-150. The hydraulic steering and column shifter feel refreshingly analog, the warranty is class-leading, and owners who ignore the badge report trouble-free ownership. The 2016-2018 models had a cylinder 7 scoring issue, warranty-covered and fixed by 2019, but the bigger problem is fuel economy that makes other half-tons look thrifty and an interior that feels a decade behind. The rare 5.0L Cummins diesel is a disaster; stick with gas. Buy this if you want a simple, capable workhorse and don't need to flex at the job site. Skip it if resale value or cutting-edge tech matters, or if you're shopping 2016-2018 without extended warranty coverage.