The truck that built Ford's empire now costs what a luxury sedan did five years ago, and that's the whole story in one sentence. Well-equipped F-150s run $60k, $80k, double the inflation-adjusted price of a decade ago, while dealer markups on desirable trims push buyers toward used lots. The product itself hasn't failed, the 5.0L V8 still runs to 300k miles, the PowerBoost hybrid doubles as a mobile generator, and the aluminum body laughs at rust, but Ford chased luxury margins and left its core buyers behind. If you find a fair deal or buy used, you're getting the most capable half-ton on the market. If you're stretching to afford a new XLT at $55k, ask yourself if a three-year-old Silverado at $38k makes more sense. The F-150 is still the truck to beat; it's just not the truck most people can afford to buy.
The Ram 3500 is a truck built around one of the best diesel engines ever made, wrapped in a body that can't quite match it. The Cummins 6.7L will run to half a million miles with religious maintenance, but electrical gremlins and corrosion show up embarrassingly early, one owner found corroded connectors at 2,500 miles. Spec the Aisin transmission and budget for DEF system upkeep, and this truck will haul 36,000 pounds until the sun burns out. Buy it if you need maximum capability and can wrench or afford a good independent diesel shop; walk if you expect Toyota-grade fit-and-finish or can't stomach chasing electrical faults.