
For twenty years, the Prius was the car everyone respected but nobody wanted to be seen in, reliable as gravity, efficient as physics allows, and styled like a melted bar of soap. The 2023 redesign finally fixed the looks, added genuine driving enjoyment, and turned it into something you might actually want. The problem is dealer greed: markups are pushing new models to $40k-$50k, which is lunacy for what should be a $30k-$36k hybrid. At MSRP, the current Prius is the best version Toyota's ever built. At dealer markup prices, walk next door and buy the Camry Hybrid, it's quieter, roomier, and actually available at reasonable prices. If you're shopping used, Gen 2 models are bulletproof appliances that'll outlive your mortgage.