This three-row SUV convinced America a Kia could feel like a $60,000 vehicle while costing $40,000, spacious, quiet, loaded with features, and genuinely pleasant to drive. The catch: oil consumption creeps in on some 2020-2021 models after 60k miles (owners report adding quarts between changes with no warning light), and the recall parade gets old fast, nothing dangerous, but trim pieces fall off, screens freeze, and you'll know your service advisor by name. If you can buy at MSRP and stay on top of oil checks, it's still one of the best values in the segment; at $50k with dealer markup, you're overpaying for a Kia when a Highlander or Pilot makes more sense.
Mazda built a $50k SUV that drives like it costs $70k, sharp handling, a silky inline-6, and an interior that embarrasses the Highlander, but shipped it before the transmission learned its lines. The 8-speed shudders and hesitates at low speeds across enough reports to call it systematic, not a lemon-lottery issue, and early PHEVs needed steering racks and 12V batteries replaced under warranty. If you prize driving feel over appliance-smooth operation and can live with first-year quirks (2026s show real improvement), the CX-90 delivers shocking value; if you need bulletproof out-of-the-gate execution, wait a year or stick with the boring-but-reliable competition.